Crown Central proudly presents our Brand Licensing program. Crown has proven brand recognition & acceptance in our key markets with over 60 years of retail experience. By displaying the Crown Brand at your store, you will have access to a host of valuable services.
To our current and future Licensees: We want to welcome you as an alliance partner1 in the growth of YOUR business through utilization of the Crown® brand.It is through relationships with our licensees that we wish to continue the history of marketing the Crown brand based on quality service and products.
The information on this website was compiled to inform2 and assist Crown Licensees and Distributors with the process of branding locations with Crown and its affiliated trademarks and service marks.
The primary elements involved in our branding process include the dispensers themselves, the canopy fascia, the pylon identification (ID) sign, and the price sign for your store location.We are pleased to work with our licensees to coordinate graphics and can provide direction for using the Fast Fare®ExpressMart® or other Crown brands for your store.
Included in the following pages are the most recent versions of our items to complement your presentation.
You will also find a listing of Crown-approved vendors where our licensees will find qualified vendors to supply Crown branded signage and decals and Crown logo uniforms and promotional items. What Can We Do For You? · Crown has proven brand recognition & acceptance in our key markets with over 60 years of retail experience. · Crown allows the licensee flexibility to choose its own gasoline suppliers from a pre-approved list of refiners and resellers and flexible contract terms. · Crown works on an annual fee basis—not a volume based fee.You always know what your brand cost will be. · Crown has alliances with various service providers that can serve your needs. · Crown has a proprietary Fleet Services Card and a competitive Credit Card Processing program. · Crown is competitive with the unbranded programs generally available and allows flexibility that “Big Oil” usually cannot provide. Requisites---What we expect from our Licensees:
We expect our licensees to present the Crown brand in the best possible light to our customers.To that end, Crown monitors a standards of operation checklist and inspects all Crown branded locations on a regular basis.
We expect the best! You should too!
We want Crown branded locations to exhibit superior customer service, cleanliness and quality products at competitive prices.We want Crown to be a place where members of your family would be pleased to shop. All suppliers of Crown branded products and all advertising using the Crown logo, service marks, or trademarks must be pre-approved by Crown so that the quality and image we mutually wish to project is consistent throughout our markets. We value our suppliers and our licensees and together we can make a difference and insure the growth we all desire. Requisites---What our Licensees should expect from Crown: Our Licensees should expect fair treatment, resources for programs they want to implement, access to promotional items provided by Crown, and Crown’s diligence working with licensees to maintain and grow a quality image in the marketplace…
1 Crown Central LLC is in not offering a joint venture, marketing plan, or a franchise-All licenses are governed by specific terms and conditions in the license agreements.
2Crown Central LLC believes the information contained herein to be correct but makes no warranty, expressed or implied, as to the accuracy or completeness of the statements or data.
Credit Card Processing Services
Crown Central LLC is also pleased to offer Credit Card Services through our Credit Card Program.
For more information about our various branding programs, please contact us at: Brand Licensing Group Crown Central LLC P.O. Box 1168 Baltimore, MD 21203 1 North Charles Street Baltimore, MD 21201
